ryanmichel

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Hungry for knowledge and growth, passionate for all things creative, and driven to enact change with words.

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Localize.city

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True Religion (Spec 2018)

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Work

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Nice things people have said about me

"Ryan's willingness to share knowledge and assist others fosters a collaborative and supportive team environment. His dedication, enthusiasm, and team spirit are instrumental in maintaining high morale and productivity, making him a truly irreplaceable asset."

"Ryan's outstanding work quality, attention to detail, and commitment to excellence are evident in every task he undertakes."

"In my opinion, Ryan has always been the 'hero in the background'. He always does a stellar job annotating, editing, incorporating changes, etc., which are usually thankless jobs from the wider team. He is always on-time and on-task and we wouldn't have been able to have a successful launch without him. He doesn't need micromanaging to complete tasks flawlessly."

"Everyone on the team knows that Ryan has a great work ethic, is thoughtful, efficient, understands the science, pays attention to details, knows where to find key information, and is sought out by all departments because they know he has answers to their questions."

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About Me

Hey, I’m Ryan! I'm a Senior Copywriter at BGB Group and have developed tactics for 3 pharmaceutical launches for the traditional approval of CAMZYOS (mavacamten) in Q2 2022, and for both the accelerated and traditional approvals of LEQEMBI (lecanemab-irmb) for Alzheimer's disease in Q4 2022 and Q3 2023. I also have experience supporting various oncology and kidney disease brands.

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Tate's Bake Shop (Spec 2017)

TV :15

Client/Brand: Tate’s Bake Shop
Title: “Belly Up to the Bar”
Time: 15 sec TVFade up (1 sec)We open on a shot of a group of friends at the bar, 4 males and 3 females. The friends are casually talking and drinking when the door opens and another female walks in, brandishing a bag of Tate’s cookies. The friends all cheer in excitement and rush over to partake in the delicious chocolate chip cookies. As they all begin to take cookies out of the bag and start eating, the background blurs and the Tate’s logo appears. The voiceover plays.FVO: Home is here. Tate’s Bake Shop: Come home.